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By: Tatango TV

5 Ways in which Social Media Marketing can help Boost Your Business, Product or Service

Think about increasing traffic to your business, and recognition of your business, product or service, online, through spending a little time on social media platforms.  And, it will generate much more exposure to possible consumers, generating more sales, with little or no cost to you.

Social networks are becoming an important part of a business’ marketing plan.

5 Advantages that Social Media Marketing will bring to your Business:

  1. Increasing Brand Awareness for your Product: Increasing your business’ visibility through social media is a most cost-effective marketing method.  You will be engaging and draw a very broad audience towards your business, product and services.  And, every time your social media platform is shared with another, your business is introduced to a whole new network of possible consumers.
  2. Increased Inbound Traffic: Utilizing social media as an integral part of a marketing strategy, you can reach out to many more people than just your usual customers.  The more social media profiles you add, the greater the variety of new consumers you will reach.  Social media gathers a big melting pot of people with different lifestyles and behaviours and also varying backgrounds.  You will reach people with different ways of thinking and different needs.
  3. Improved Rankings on Your Search Engine: To be able to rank on the top pages for your specific keywords, will bring large volumes of traffic to your website, and it will continue to generate these positive results for your business.  To keep you in the top rankings for your Search Engine, you should create a high quality of content, informative blogs, and news about your business.  Incorporate your keywords into all the content that you post.
  4. Increased Visibility brings a High Conversion Rating: Each comment, video or blog post on your website might draw the attention of viewers, which will increase traffic to your business.  Being interactive through sharing information, commenting and relevant posting on your social media platforms, you give your brand personality, making it familiar.  People like to do business with something they feel they know.
  5. Customer Satisfaction: Social Media creates a platform for communicating and networking.  You create a voice for your business, product or service by using these platforms, giving it familiarity, which people like to engage with.  Giving a personalized response to posted comments on your web pages will also be appreciated more than an automated message.  It will also increase the feeling that you are attentive and aim to provide a good service to customers.

Social Media Marketing can increase brand loyalty and give your business a chance to demonstrate its loyalty towards its customers.

Image source: www.customerinsightgroup.com

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